The Strategies.

Learn Type Connections methods for finding the right typeface pairing.


rely on family

You can utilize various weights from a single type family, extended family, or superfamily, because families
were designedmany times by the same designerto share a set of consistent traits. Bold, italic, extended,
and condensed fonts introduce typographic color, while character alternates

and ligatures can make familiar relationships
seem novel.


seek the similar

Pairing typefaces that look alike can create visual consistency that will not distract readers from
the writing itself. Use one face’s features as
a match-
making guide, and look for similar x-heights, cap heights, and ascenders/descenders, as well as correlating aperture size, axis tilt, terminal shape,
and stroke consistency/
geometry. Comparable lowercase a, g, e (and sometimes t,
f, q) can also suggest a solid pair.


embrace the other

Pairing typefaces that contrast in weight, scale,
width, and/or spacing can eliminate monotony and visually divide the textmaking it easier
for readers
to understand hierarchy. Too much contrast can
cause friction, so opt for just a few points of difference. Many successful pairs feature a serif typeface with a sans
serif typeface. Assign distinct rolesheadline, body copy, captionto each to help readers deduce order
of importance.


explore the past

Focusing on the context of a typeface’s creation

can provide a better understanding of its nuances.
You can create compatible matches by choosing typefaces designed for the same tool (pen, brush), output medium (metal, wood, screen), historic era,
or concept. Old
style serif typefaces go well with humanist sans despite being years apart, because
both were inspired by the broad nib pen.